TOP 9 OF DIGITAL MARKETING TRENDS THAT WILL DOMINATE 2017
Digital marketing has grown in popularity in 2016 through medium and large businesses who have created an online presence and promote their services and products through various media channels.
But what can we expect in 2017?
While some marketers believe that the Internet will expand because more companies are coming into the digital world, others believe that there will be a sea change on how users and search engines will prioritize large amounts information available on the internet.
To make it easier for you, below is a list of the most reliable marketing trends for 2017 . Take note on these to create marketing strategies and effective online campaigns.
THE SPREAD OF VIDEO ADS
Though video ads are not new to media giants like YouTube and Facebook,some news about Google getting into conflict with SERP video ads will change the whole vision of online advertising.
It means that this trend will expand and you can expect different video ads appearing on your screen very soon.
WILL DOMINATE MOBILE DESKTOP
Have you noticed how Google has removed virtually all sites that do not have mobile optimization? This an increasingly mobile and out of traffic on the desktop, indicate that investment in online marketing intelligence is focused on mobile.
DEDICATED APPLICATIONS WILL FIND THEIR WAY
Google offered indexing applications which will definitely lead to the emergence of dedicated applications in the future.
Although we are far from having applications to replace websites, business people exploring their potential, and 2017 will be a pivotal year in the development of mobile applications.
SOCIAL CONVERSION APPROACHES
I’ve talked enough about the power of social media. In 2017, online communities will not only be engaged in company-consumer conversations or related to attract new customers, but will create opportunities to increase conversion rate.
Social media will act as a new channel conversion and will offer tools of transforming potential customers into buyers.
THE YEAR WEARABLE TECHNOLOGY AND SMART DEVICES
Next year we will have the opportunity to see many more smart devices like Apple iWatch, Google Glass, Moto360, which will change the whole panorama of local marketing.
Digital marketers will focus on portable technology that will reduce the difference between the real and online marketing.
THE SEARCH ALGORITHM WILL COVER VARIOUS MODIFICATIONS
The enormous amount of information added to the Internet every second, will cause the search engines to be in continuous updating algorithms to decide which content can be prioritized in search results.
Therefore, it is advisable to stay original, informational and helpful to your audience, taking into account both the Google algorithm, and the one on Facebook or Bing.
ONLINE ADVERTISING WILL EXPAND
The competition for online dominance of the Internet space will expand more and more. At the same time prices for online advertising will see an increase.
Some marketers believe that PPC will die in the coming years and there will be optimized alternative advertising that will run online.
UNIQUE AND QUALITY CONTENT REMAINS THE KEY
The content will remain an essential part of online marketing in the coming years. Professional writers and video content producers( Vloggers, etc) will bring the marketing content more competitive.
The key will be to have unique quality and interactive content,that readers can connect with.
CONVERSION RATE OPTIMIZATION FOR GREATER FLUX
Conversion rate optimization (CRO) is not a new term for digital marketers, but it’s time that we implement it on the website pages.
This helps you monitor user behavior on the site and identify elements that produce the greatest number of conversions. Instead of throwing money on advertising, CRO can be use to convert existing traffic on website sales.
There are many trends in digital marketing but the strategies must be adapted to the users orientation and search engines.